Our Albanian ecommerce association is the media partner of the “&Love Story” event, scheduled for October 3rd in Milan at the Fabbrica delle Lampadine. Now in its tenth edition, &Love Story is a benchmark event for digital marketing: an engaging experience that brings to the stage case studies, market research, and the best strategies to enhance brands, build strong relationships with audiences, and generate profit.
Table of Contents
The speakers of the event
On the &Love Story stage, experts, entrepreneurs, and creatives will take turns presenting concrete tools, strategic vision, and real-life cases:
- Salvatore Russo – “It’s not the budget, it’s the brand”
The event’s keynote manifesto: why it’s not money that creates a great brand, but the brand itself that generates value. - Giulia Bezzi – “SEO & AI: every click counts”
How combining SEO and artificial intelligence can transform every visit into a relationship and every process into efficiency. - Ivano Di Biasi – CEO of SEOZoom
AI Overview and new KPIs: how to measure the true value of a brand in a world that reduces clicks but amplifies choices. - Enrica Tiozzo (Ipsos Italy)
The latest data on consumer trust and the three pillars that make a brand credible in 2025. - Sergio Spaccavento – creative director and storyteller
Humor as a strategic weapon: making people think with a smile and turning a message into an unforgettable memory. - Fabiana Andreani – LinkedIn Top Voice and talent expert
Authentic employer branding: how to attract and retain valuable people in a changing market. - Matteo Bortolotti – story designer and writer
Structure, rhythm, and payoff: cognitive writing that makes a brand clearer, more persuasive, and more memorable. - Cereal Docks Food, Lidl Italia, and Alisea (Perpetua)
Three corporate case studies showing how innovation, sustainability, and employee advocacy can transform industries and companies into people’s preferred brands.
“I am proud to have established this partnership with such a relevant Italian event as &Love Story”, said Assecomm President, Daniele Rutigliano. “Every professional must urgently understand how AI is changing SEO, funnels, and trust in brands. The opportunity to engage with 250 other entrepreneurs and managers during a high-quality networking day is essential to be ready to face the challenges of the coming months, especially ahead of the last quarter of the year, which is crucial for online sales”.
Benefits for Assecomm members
All Assecomm members, up to date with their membership fees, are entitled to a 10% discount on the entry ticket. For further details, our secretariat is at your disposal.