Assecomm is a Community Partner of the Balkan eCommerce Summit 2026 in Sofia (April 28–29), an unmissable event for anyone selling online in the Balkans. For the second consecutive year, our ecommerce association is supporting this initiative together with our President, who serves as Brand Ambassador for the event.

The President’s perspective

“The Balkan eCommerce Summit is objectively one of the most important events related to the digital world in Eastern Europe”, commented Daniele Rutigliano in an interview given in January. “The work that Nikola Ilchev and his team have been carrying out for years is fundamental for the entire Balkan region. Albania is growing rapidly, and many government initiatives are supporting the digital sector”.

“The Balkan eCommerce Summit is not only a training event where you can listen to prominent speakers, but also a great opportunity for networking”, Rutigliano explains. “Thanks to a dedicated app and a specific B2B area, it is possible to select and filter the names of event participants, send messages, and schedule short meetings during the event”.

Program and tickets

More than 20 speakers are scheduled for the Balkan eCommerce Summit 2026. The event program is available on the official website: www.balkanecommerce.com.
To attend the event, it is necessary to purchase one of the following tickets:

  • Regular Ticket: access to the exhibition area with event sponsors, the 4 conference halls to attend speaker sessions, and the networking area;
  • Regular + Party Ticket: all the benefits of the Regular ticket plus a welcome drink and access to the evening party;
  • VIP Ticket: all the benefits of the Regular + Party ticket plus dedicated VIP access with lounge area, exclusive services, and included lunches.

Tickets can be purchased on the official website at discounted prices if bought in advance.

How to reach the event

The Balkan eCommerce Summit 2026 will take place at the Inter Expo Center in Sofia, 147 Tsarigradsko Shose Blvd, Bulgaria.