Assecomm proudly announces its entry into the United E-Commerce Federation (UNIEF) as a Founder Member.

What is the United E-Commerce Federation

UNIEF is an international non-profit organization registered in Geneva, Switzerland, with operational headquarters in Dubai, created to foster international cooperation in the ecommerce sector, promote shared standards, and support the development of digital commerce worldwide.

The federation’s objectives

Through its international network, UNIEF connects national associations, companies, institutions, and industry experts to address together the challenges of cross-border ecommerce, digital transformation, and innovation in international markets.

The federation’s main objectives include:

  • promoting transparent and sustainable ecommerce ecosystems;
  • supporting SMEs in international expansion;
  • spreading best practices and voluntary standards;
  • encouraging dialogue between the private sector, associations, and public institutions;
  • strengthening global cooperation in digital commerce.

Assecomm’s role in the international landscape

By joining UNIEF, Assecomm further strengthens its international role as a reference point for the Albanian and Balkan ecommerce ecosystem, consolidating relationships with organizations, stakeholders, and professionals from many countries.

For Assecomm, becoming a Founder Member of UNIEF represents not only an important institutional recognition, but also a strategic opportunity to actively contribute to the development of international ecommerce, foster new collaborations, and create connections between companies, associations, and markets.

Statement from President Daniele Rutigliano

“Ecommerce is now a global ecosystem. We strongly believe that international collaboration between associations, companies, and experts is essential to building a more innovative, sustainable, and inclusive digital commerce environment,” said Daniele Rutigliano, President of Assecomm.

Looking ahead

The association will continue to promote initiatives, events, educational activities, and international collaborations to support the growth of ecommerce in Albania and the Balkans, contributing to the global dialogue on the evolution of digital commerce.